Published 02 Nov 2026.
1. Who you are dealing with
Shop Proudly SA is the online store at shop.proudlysa.co.za. It is owned and operated by Proudly SA Online Store (Pty) Ltd, a private company wholly owned by Proudly South African NPC. When you buy on this website, your contract of sale is with Proudly SA Online Store (Pty) Ltd and with no other party.
- Supplier: Proudly SA Online Store (Pty) Ltd
- Registration number: 2024/313365/07
- Place of registration: Republic of South Africa, registered with the CIPC
- Directors: Howard Gerald Gabriels, Mphume Charles Llale and Mgiyu Eustace Mashimbye
- Trading as: Shop Proudly SA, at shop.proudlysa.co.za
- Physical address: 23 Sturdee Avenue, Rosebank, Johannesburg, 2196
- Address for legal service: As above. The company holds no other address.
- Telephone: +27 11 327 7778
- Email: [email protected]
- Business hours: Monday to Thursday 08:30 to 17:00, Friday 08:30 to 15:45 SAST
2. What these terms cover
2.1 These terms govern your use of the website and every purchase you make on it. By placing an order you agree to them.
2.2 Four other documents form part of your agreement with us and are published on this website. Where any of them says something different from these terms, the more specific document governs its own subject.
- Legal Notice (ECOM-P: 007): The information section 43 of the Electronic Communications and Transactions Act requires us to publish.
- Delivery and Shipping Policy (ECOM-P: 004): Delivery times, costs and collection.
- Refund, Return and RMA Policy (ECOM-P: 005): Cancellation, returns, refunds and the warranty on goods.
- Privacy and POPIA Policy (ECOM-P: 003): Your personal information.
2.3 Nothing in these terms limits any right you have under the Consumer Protection Act 68 of 2008 or the Electronic Communications and Transactions Act 25 of 2002. Where a term in this document conflicts with either Act, the Act applies and that term does not.
3. Using the website
3.1 You must be 18 or older to open an account or place an order. We do not sell to children, and we do not knowingly collect the personal information of anyone under 18.
3.2 You agree to give accurate information when you open an account or place an order, and to use the website only for lawful purposes.
3.3 We may suspend or close your account if you breach these terms. We will tell you why, and you may respond. Where the breach can be put right, we will give you a reasonable opportunity to do so before we act.
4. Our marketplace
4.1 Shop Proudly SA is a marketplace. Goods are supplied by independent vendors who are members of Proudly South African. The vendor is named on every product page.
4.2 You contract with us, not with the vendor. We are responsible to you for the goods, and we hold the vendor to the standards we publish. You do not have to deal with the vendor to exercise any right in these terms.
4.3 An order containing goods from more than one vendor may arrive in more than one parcel, each with its own tracking.
5. Products, availability and price
5.1 All prices are in South African Rand and are the final price for the goods.
5.2 Proudly SA Online Store (Pty) Ltd is not registered for value-added tax. No VAT is charged and no VAT is included in any price shown.
5.3 Delivery is not included in the product price. Your delivery charge is calculated at checkout from your address and the contents of your basket, and is shown to you in full before you pay.
5.4 Product images are illustrative. Small variations in colour or finish are possible.
5.5 Goods are subject to availability. If we cannot supply an item after you have paid, we will contact you and offer an alternative or a full refund of that item, as you prefer. A refund under this clause is made within 10 business days.
5.6 We take care to price correctly. If an item is listed at an obviously incorrect price, we may decline the order. We will tell you before we do, and refund you in full. We will not decline an order under this clause simply because the price has since changed.
6. Your order and when the contract is formed
6.1 Before you place an order you are shown a summary of it and can correct any mistake or leave the transaction.
6.2 Placing an order is an offer to buy. The order confirmation email acknowledges that we have received it. The contract is formed when we accept your order, which we do when we begin to prepare it for dispatch.
6.3 If payment is not completed within 48 hours the order lapses and the goods are released back to stock. Preparation for dispatch begins only once payment is confirmed.
6.4 You can see and print a full record of your orders and invoices in your account for as long as the account is open. If you checked out as a guest, ask us at [email protected] and we will send it to you.
7. Payment
7.1 Payment is made in full at checkout, using the payment methods shown at checkout, through our payment provider.
7.2 Card details are entered on the payment provider's own secure page. They are never received or stored by this website.
7.3 Goods are dispatched once payment is confirmed.
8. Delivery
8.1 Delivery times, charges and collection options are set out in the Delivery and Shipping Policy.
8.2 The times published there are estimates, and we will tell you if an order is going to take materially longer.
8.3 If your order has not arrived within a reasonable time of the estimate, contact us at [email protected]. We will trace it and, if it is lost, we will resend it or refund you in full. You do not carry the cost of a lost parcel.
9. Risk and ownership
9.1 The goods remain at our risk until they are delivered to you or to the collection point you chose, as section 19(2) of the Consumer Protection Act requires. If goods are lost or damaged before then, that is our responsibility and not yours.
9.2 Ownership and risk pass to you on delivery.
10. Your right to cancel within seven days
10.1 Section 44 of the Electronic Communications and Transactions Act gives you seven days from receiving the goods to cancel, without giving a reason and without penalty.
10.2 You pay only the direct cost of returning the goods. Everything you paid us, including the original delivery charge, is refunded within 30 days of cancellation.
10.3 A small number of categories are excluded by section 42(2) of that Act. They are listed in the Refund, Return and RMA Policy, together with how to exercise the right.
11. Faulty, damaged or incorrect goods
11.1 Sections 55 and 56 of the Consumer Protection Act give you six months from delivery to return goods that are unsafe, defective, not of good quality, or not what was described. You choose whether you want a repair, a replacement or a refund.
11.2 This right applies to every category we sell, including clothing, and it applies whether or not the packaging has been opened.
11.3 We pay the cost of returning goods under this clause.
11.4 We ask you to report transit damage within 48 hours and other faults as soon as you find them, because it helps us investigate. Reporting later does not affect your six-month right.
12. Limitation of our liability
12.1 This clause limits what we are liable for. Please read it. It does not limit our liability for death or personal injury, for fraud, or for anything the Consumer Protection Act does not permit us to limit, including our liability for unsafe or defective goods under section 61.
12.2 Subject to clause 12.1, we are not liable for loss of profit or loss of business, or for any loss you could not reasonably have expected when you placed the order.
12.3 We are not responsible for delay caused by something genuinely outside our control, such as severe weather, civil unrest or a national infrastructure failure. Courier delay is not outside our control and is dealt with in clause 8.3.
12.4 We correct errors on the website as soon as we find them. If an error affects your order, clauses 5.5 and 5.6 apply.
13. Personal information
13.1 How we collect, use, secure and retain your personal information is set out in the Privacy and POPIA Policy.
13.2 We do not sell or rent your personal information. We share it only with the vendor supplying your order, our couriers and payment providers, and where the law requires it.
14. Intellectual property
14.1 The content of this website belongs to us or to our licensors and is protected by South African copyright law.
14.2 You may not copy or reuse it without our written permission. You may of course save and print anything relating to your own order.
14.3 If you hold rights in something listed on this website and believe a listing infringes them, write to us at [email protected] and we will investigate and, where appropriate, remove the listing.
15. Complaints and disputes
15.1 Contact us first at [email protected] or on +27 11 327 7778. Our complaints procedure, including how long each stage takes, is in the Refund, Return and RMA Policy.
15.2 If we cannot resolve it, you may refer the matter to the Consumer Goods and Services Ombudsman on 0860 000 272 or at [email protected], or to the National Consumer Commission on 012 428 7000 or at [email protected].
15.3 Nothing here affects your right to take the matter to court.
16. Changes to these terms
16.1 We may change these terms. A change applies only to orders placed after it is published, and never to an order you have already placed.
16.2 The date this version was published is shown at the top of this page.
17. Governing law
17.1 South African law governs these terms and every purchase made on this website, and the South African courts have jurisdiction.