Published 02 Nov 2026.
1. Purpose
Section 43(1) of the Electronic Communications and Transactions Act 25 of 2002 lists the information an online supplier must publish. This notice carries the items that are not already set out in another policy, and points to the policy that carries each of the rest. Section 43(3) of that Act allows a customer to cancel a transaction within 14 days of receiving the goods where this information has not been published.
2. Who you are dealing with
- Supplier: Proudly SA Online Store (Pty) Ltd
- Registration number: 2024/313365/07
- Place of registration: Republic of South Africa, registered with the CIPC
- Directors: Howard Gerald Gabriels, Mphume Charles Llale and Mgiyu Eustace Mashimbye
- Trading as: Shop Proudly SA, at shop.proudlysa.co.za
- Physical address: 23 Sturdee Avenue, Rosebank, Johannesburg, 2196
- Address for legal service: As above. The company holds no other address.
- Telephone: +27 11 327 7778
- Email: [email protected]
- Business hours: Monday to Thursday 08:30 to 17:00, Friday 08:30 to 15:45 SAST
Proudly SA Online Store (Pty) Ltd is a private company registered in the Republic of South Africa and wholly owned by Proudly South African NPC. Your contract of sale is with Proudly SA Online Store (Pty) Ltd.
3. What we sell
Shop Proudly SA is a marketplace. Goods are supplied by independent vendors who are members of Proudly South African, and the vendor is named on every product page. Each page describes the main characteristics of the goods, the price and the vendor. You contract with us, not with the vendor.
4. Price, payment and VAT
4.1 All prices are shown in South African Rand and are the final price for the goods.
4.2 Proudly SA Online Store (Pty) Ltd is not registered for value-added tax. No VAT is charged and no VAT is included in any price shown.
4.3 Delivery is calculated at checkout from your address and the contents of your basket, and is shown to you in full before you pay. There are no other fees.
4.4 Payment is taken at checkout using the payment methods shown there, through our payment provider. Card details are entered on the provider's own secure page and are never received or stored by this website.
5. Delivery
Delivery times, charges and collection options are set out in the Delivery and Shipping Policy, ECOM-P: 004, published on this website.
6. Your right to cancel
Section 44 of the Electronic Communications and Transactions Act gives you seven days from receiving the goods to cancel without giving a reason and without penalty. You pay only the direct cost of returning the goods, and everything you paid us is refunded within 30 days. A small number of categories are excluded by section 42(2) of that Act. How to exercise the right, and what is excluded, is set out in the Refund, Return and RMA Policy, ECOM-P: 005.
7. Returns, exchanges and refunds
Set out in full in the Refund, Return and RMA Policy, ECOM-P: 005, which also records your rights under the Consumer Protection Act 68 of 2008, including the six-month right to return goods that are defective or not as described.
8. Terms of sale
Our Terms and Conditions, ECOM-P: 002, govern every purchase. They are published on this website and you can read, save and print them at any time.
9. Keeping a record of your transaction
We email you an order confirmation for every order, and an invoice once it is processed. A full record of your orders, invoices and delivery addresses is available in your account for as long as the account remains open, and you can save or print any of it. If you checked out as a guest, ask us at [email protected] and we will send you the record.
10. Personal information and security
How we collect, use, secure and retain your personal information is set out in the Privacy and POPIA Policy, ECOM-P: 003. The PAIA Manual published on this website explains how to request access to information we hold.
11. If something goes wrong
Contact us first at [email protected] or on +27 11 327 7778. If we cannot resolve the matter, you may refer it to any of the following.
- Consumer Goods and Services Ombudsman: Any dispute about goods or service that we have not resolved. 0860 000 272 · [email protected] · www.cgso.org.za
- National Consumer Commission: Serious breaches of the Consumer Protection Act. 012 428 7000 · [email protected] · www.thencc.gov.za
- Information Regulator (South Africa): Anything concerning your personal information. [email protected] · inforegulator.org.za
12. Governing law
South African law governs every purchase made on this website, and the South African courts have jurisdiction.