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Vendor Biography
Alison Kgomo is a self-taught South African fashion designer whose journey started from a 9-to-5 professional to a bold creative force as inspiring as his designs. Born with an innate eye for detail and a deep love for storytelling through fabric, Alison defied the odds leaving the comfort of a steady job to pursue a lifelong passion for fashion with nothing but raw talent, relentless ambition, and a dream too powerful to ignore.
He knew his calling wasn’t behind a desk—it was on the cutting floor, where fabric becomes power.
He has started a brand named Onduty_jeans: It is a next-generation fashion brand redefining workwear through the lens of street culture. We merge the discipline of uniforms with the creative edge of streetwear to create garments that are both functional and expressive — built for work, styled for impact. that fuses the raw utility of uniforms with the fearless energy of streetwear, creating pieces that do more than dress — they equip, empower, and express.